DMI – Digital Marketing Institute

Tag: Google Analytics 4

O que é o Google Tag Manager: Guia Completo sobre o Gerenciador de Tags do Google

jan 21, 2025

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por

Digital Marketing Institute

em Marketing Digital

O Google Tag Manager (GTM) é uma plataforma gratuita que simplifica o gerenciamento e a implementação de códigos de rastreamento (tags) em sites e aplicativos. Ele permite que profissionais de marketing configurem tags e monitorem eventos sem precisar editar diretamente o código do site, acelerando campanhas e aumentando a precisão dos dados. Neste guia, você…
Melhores Práticas do Google Analytics 4 (GA4): Como Extrair Potencial Máximo

nov 20, 2024

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por

Digital Marketing Institute

em Marketing Digital

O Google Analytics 4 (GA4) revolucionou a análise de dados desde seu lançamento em outubro de 2020. Com o encerramento definitivo do Universal Analytics em julho de 2023, o GA4 se tornou a plataforma padrão para milhões de anunciantes e profissionais de marketing digital. O GA4 oferece novos recursos focados em privacidade e inteligência artificial,…

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